The drive to win: This above all, determines success. It is what champions are made
of and where legacies begin. Ultimately, the will behind the victory is the formula
that wins.
Edward Steward and the ChezEd Racing Team, bring together a group of dedicated individuals
motivated by this philosophy. We are a family team, with one collective goal:
Success. Your support will help us to achieve that goal.
Champions have always dedicated themselves to three things:
- Team work
- Achievement
- Winning
This is what sets the ChezEd Racing Team apart from other motor sport teams.
The sounds and fury of kart racing is a non-stop carnival for the senses: A celebration
of acceleration that is continually followed by enthusiastic fans worldwide. But
this is not just a place to test the performance limits of drivers and machines.
It is also an environment to conduct and promote business.
Motor sport marketing is about the business side of motor sport sponsorship. Commerce
is as much a part of the kart track, as is the competition on the track. Becoming
a part of the ChezEd Racing Team, is a business decision that makes sense.
MOTOR SPORT MARKETING - REACHING THE RIGHT PEOPLERacing fans are educated, influential and professional consumers.
- Demographically, motorsport fans have a higher than average income.
- Research indicates a primary age group of 18-40 and over 85% male.
For any consumer-oriented company, they are the prime audience and are willing
to spend it on what they want. They are your potential customers.
Race fans are considered very knowledgeable in many areas and influence the
buying decision of a vast number of people. These are people you would want to
have recommending and using your products and/or services.
In addition to excellent demographics, race fans show tremendous brand loyalty
to the companies that market via motor sport, according to some of the national
corporations involved in sponsorship programs.
ChezEd Racing is flexible and able to adapt to your corporation's needs. We
become your employees and promote your company whenever and wherever possible
with the utmost professionalism, quality, and performance.
Motor sport marketing is a phenomenon. Enthusiastic audiences respond to
products and ideas associated with competition. There is a large spectrum of
opportunities for the marketing and promotion minded company to capitalise on
motor sport oriented programs. According to the Wall Street Journal, more and
more marketeer's today are discovering that motor sport attracts customers.
Motor sport is the most popular spectator sport in North America. In Europe,
karting has the highest participation rate of all motor sport - and is second
only to soccer. Formula 1 racing in Australia attracts on average, 500,000 plus
spectators over a 4 day period. Each of these spectators on average spends
$50.00 - $60.00 on merchandise and other promotional goods like caps, shirts,
jackets, flags, badges, etc.
In all, motor racing draws more paying spectators than football, cricket or
horse racing.
If you are interested in becoming a partner, sponsor
or supporter of ChezEd Racing, please
contact us.
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